Blogs vs. Newsletters

Are you using a blog or newsletter to reach your audience? In the next post I'll reprint an article outlining the benefits of a newsletter. As you can see, I chose to go the blog route for ACS, and so far I have no regrets.

There is no right or wrong to choosing a blog, a newsletter, or a combination of both. Either format can help you maintain communication with customers. If you dedicate yourself to offering products of value, and not just thinly veiled sales pitches, the blog or newsletter can strengthen your credibility in the eyes of your subscribers and visitors.

The Ground Rules for Running a Business

The Ground Rules for Running a Business

Do you like reading self-help articles? Me? Meh, sometimes, but in the early stages of building this website, I came across an excellent list of Ground Rules. They're republished here with the permission of Teleadvice. These have created a kind of framework for keeping the business and my personal obligations in perspective.

Article Roundup: How to Make Your Workplace More Efficient

The following is a small but powerful mix of articles about workplace efficiency ranging from technology to human relationships. We can never do too much to increase our overall outputs and outcomes.

If you have some good articles of your own to share, drop their links in the Comments.

How to Hire a Grant Writer, Part 4

A grant writer's greatest weapon is her ability to persuade. It would be great if she only had to worry about communicating with a singular audience, but a good grant writer understands that philanthropy is a diverse landscape. The same message may not resonate with two consecutive listeners.

Consider the following interview questions:

How to Run a Good Volunteer Program

Martin Luther King Day has evolved into a National Day of Service. I am proud to note I was with Youth Service America at the time they were setting up the framework for it. YSA is also the original force behind Global Youth Service Day, and while it is uplifting to see attention called to community involvement, we should use the occasion to consider what becomes of these volunteers when the spotlight has moved on.

How to Hire a Grant Writer, Part 3

What should an applicant know about your company or organization when they apply for the vacancy? Next to your public affairs department, a grant writer is your most vital spokesperson, and while a good candidate will memorize key facts about your organization from the job listing, an outstanding candidate will do their research to memorize more than a standard boilerplate.

How to Hire a Grant Writer, Part 2

A good grant writer should write well. That is so basic as to be insulting, but too many employers concentrate on other attributes of an applicant’s credentials that they forget that writing is the single most important skill for future success.

Let’s face it. In grant writing, the text is a writer’s tapestry, and although there are funders who are surprisingly forgiving about grammatical errors, the grant writer you hire should strive to put their best foot forward since the level of leniency will not be discovered until after the fact.

How to Hire a Grant Writer, Part 1

In the last post we passed along advice to job seekers on ways to evaluate nonprofit employers. Here we turn the tables to help nonprofits screen applicants to find the best finalists. For the purposes of this post we’re concentrating on grant writers, but a lot of the advice can be adjusted for other positions.

At minimum, a good grant writer should:

A Review of the Foundation Center's Grant Seeker Training Institute

Product and service reviews run rampant on the Internet. If only the same could be true of educational opportunities. When companies and nonprofits advertise educational seminars that cost more than $100, nonprofit staff ought to be able to read people's thoughts on whether the event was worth the expense.

How to Write a Letter of Inquiry

A letter of inquiry--also known as a letter of interest or concept paper--is a concise grant proposal, usually two to four pages long. Written in letterform, it is primarily targeted to foundations and corporations and can either be used as the sole decision mechanism or as a screening tool for full proposals. In either case, the writer faces the challenge of clear, concise writing.