Joe Orozco - April 1, 2013 - 8:05pm
Are you using a blog or newsletter to reach your audience? In the next post I'll reprint an article outlining the benefits of a newsletter. As you can see, I chose to go the blog route for ACS, and so far I have no regrets.
There is no right or wrong to choosing a blog, a newsletter, or a combination of both. Either format can help you maintain communication with customers. If you dedicate yourself to offering products of value, and not just thinly veiled sales pitches, the blog or newsletter can strengthen your credibility in the eyes of your subscribers and visitors.