AlphaBlog

5 Reasons Writing by Committee is a Terrible Practice

How many people does it take to write a grant proposal?

It's Time to Drop the Jargon

Have you ever gotten lost in a group discussion? It’s okay in a social setting where it’s possible to ask questions among peers, but in a one-way communication with customers, such as product landing pages and/or press releases, you need to eliminate all ambiguity.

Jargon is terminology unique to a specific subject. Only groups with a special interest in the topic will find the esoteric language enjoyable. For the rest of us, the insider terms are likely to come across as jibberish.

How Can Authors and Other Public Figures Protect Their Personal Privacy?

The first step is to determine what constitutes “personal.” Do you care if your audience knows where you live, where you went to school, who you worked for, and what your hobbies are? It will be a lot easier to set boundaries if you know what is out of bounds. Remember every detail you publish is one starting point for a breadcrumb trail.

The TED Commandments

TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Since then its scope has become ever broader. Along with the annual TED Conference in Long Beach, California, and the TEDGlobal conference in Oxford UK, TED includes the award-winning TEDTalks video site, the Open Translation Program, the new TEDx community program, and the annual TED Prize.

The Most Valuable Customer Service

How long will you wait on someone before moving on?

Use Controversy to Your Advantage

How do you make a splash and make people take notice of your operation?

Think about your favorite book or movie for a moment. What was it about the plot you found intriguing and still makes you revisit it from time to time?

You may have considered the characters, the excellent writing, maybe the awesome special effects? Perhaps, but the primary driver behind any good plot is ... conflict!

Beware Suspicious Contacts

The other day I received the following e-mail:

Good Day,

I'm Richard Hall, Director of Pacific Ocean Company Ltd. We seek to co-operate with you in a profitable business arrangement that is very much within your capacity as an individual or business owner to accomplish.

Please contact me via this Email: RichardHall@pacific-ocean.com for detailed information if you are interested.

Your response is highly anticipated.
Regards
Richard Hall.

A Great Example of Engaging Marketing

Here’s an example of engaging marketing from the folks over at Saddleback Leather. If you’re not familiar with the company, they are well-known for selling rugged briefcases, satchels, wallets, etc. with a 100-year warranty. They are so convinced of their bags’ durability that they feel your grandchildren will be fighting over your bag long after you’re dead.

On their FAQ page you can read the following:

Damage Control Tips: Before the Crisis

In public relations, nothing moves faster than bad news. If you’ve never been caught in a PR snag, just give it a little time; it’s an inevitable piece of business growth. Can you think of a major business that hasn’t experienced its share of negative press?

What's Wrong with this Classified Ad?

How much effort would you put into a classified ad? They’re usually short, easily scanned , and if not done correctly, forgettable.

Consider the ad below, posted on BlindBargains.com. Having posted ads there before, I can tell you advertisers pay $5 for a large text block.

So, given that, how compelling would you judge the following ad to be?

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