January 2015

What's Wrong with this Classified Ad?

How much effort would you put into a classified ad? They’re usually short, easily scanned , and if not done correctly, forgettable.

Consider the ad below, posted on BlindBargains.com. Having posted ads there before, I can tell you advertisers pay $5 for a large text block.

So, given that, how compelling would you judge the following ad to be?

The Best Business Advice for Entrepreneurs - January 2015

Here are the best business advice articles I've read over the past month.

10 Marketing Lessons for Early-Stage Tech Startups

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error.